Our client’s success over the past decade is largely due to Bridge Communication’s approach to marketing.  “Immersion Marketing” employs a range of communications tools including direct mail, RVMs. HTMLs, radio, television, digital banners, videos, social media advertising, texting and field support to engulf a voter in the messaging we want them to hear.  Make no mistake, our goal at Bridge Communications is not just to deliver compelling messaging from all angles, but to do so in a way that overwhelms the space and makes it more difficult for our opponent’s messaging to break through.

 

In 2018, Bridge Communications led the communications team for the New Hampshire State Senate Democratic Caucus.  Nearly all State Senate strategies utilized radio, dynamic digital banners, direct mail, videos, social media support, field support, RVMs, email/HTMLs and direct mail at a macro and micro level.  Moreover, using this multi-media approach, each targeted campaign distributed roughly two million units of advertising over the final six weeks of the campaign cycle. 

 

The numbers tell the “immersion” story in compelling fashion.  2,000,000 “touches” delivered to an average target universe of 10,000 gave us roughly 200 direct voter “touches” in six weeks, thirty-three “touches” per week, and roughly five “touches” per day.  Combined with BCI’s award winning targeting techniques, compelling messaging and purposeful implementation, well…the results speak for themselves. 

 

In 2018, BCI helped flip both the NH State Senate and NH State House from Republican control to Democratic control and BCI flipped more seats from Red to Blue than any firm in the country.